I AM SEW HIP

Project Description

IAM SEW HIP are a small business start-up based in Bangkok. The company was formed by a talented fashion designer who wanted to form her own brand for creating her garments and selling to the public.

We were approached to develop a fresh and funky logo that still needed to stay clean and clinical. The I AM SEW HIP logo needed to suit high-industry fashion trends and represent a young, vibrant crowd.

We used various typography and colour schemes to create a modern feel and matched the typefaces with symbols of tapestry and fashion. In the end we settled on a chunky font with thread lines forming the text, we used small thread scissors to break up the font which allowed for a playful addition to the brand.

Project Details
Date January 28, 2014
Client:I AM SEW HIP