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Never take shortcuts with your Design

Good design is not just about creativity, it requires practical knowledge and years of experience as well as understanding of the target market. When you begin a project, it is important to work with a company that can assess your needs, understand your brief and consult ideas to help spring your project to life. The Soot Yard Design Studio work with you to the very end. We understand good project management and a steady workflow results in a happy client.

Many new businesses can often opt for a cheaper, shortcut when it comes to launcing their new company or product. They will work with a freelancer to get the job done, the issue with this is that the freelancer works on his own terms. They may not be available to answer your call, they may be working on another job, or they may simply be rushing to get on to that next job.

Creating good design does not just mean delivering pretty graphics, as a designer you have to work with the printer to ensure that artwork is up to standard and is a print ready file. There have been so many times where a client has had their work delivered, and after giving it to our print office it is unusable, it fails to have bleed or is in the wrong colour format. Of course then what happens is the client often fails to get a response from the freelancer for edits and to fix it. I have met many tired and anxious clients who ultimately end up paying twice because the artwork provided to them looks fantastic – but is not print ready and thus results is us having to fix it up in conversion.

This is the issue with taking shortcuts, it may seem like a good idea at the time, but in the long run you may experience a hellish project workflow. Selecting a designer is like buying a tool, if you purchase a cheaper one for the job, it may end up breaking and you will need to purchase another. So our motto is: Select a high quality tool from the start, that will get the job done properly from start to finish. That is where The Soot Yard Design Studio comes in. For further enquiries contact us today.

Our work speaks for itself…


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